In Colombia, business forums are not just spaces for debating proposals: they are barometers of the political and economic climate. The ANDI 2025 Business Congress proved this. What began as a stage for presenting plans on security, the economy, and health ended up becoming a national conversation charged with symbolism, emotion, and narrative power.

This LiidScope report analyzes how, in a matter of hours, headlines and social media reshaped the event's agenda. From the booing of Daniel Quintero and the controversy over the president's absence, to the symbolic struggle between union autonomy and political oversight, we uncover the moments that marked the public debate and the unwritten rules of dialogue between the government and the private sector.

With more than 6,000 mentions and 463,000 interactions recorded, the digital conversation became a battlefield where speed, emotionality, and legitimacy defined winners and losers. We analyzed the peaks of attention, the dominant narratives, the actors who took a stand, and the strategic lessons for those seeking to manage reputation in highly volatile environments.

If you want to understand what happened, why it happened, and what it means for the future, we invite you to explore our full report. Discover how a symbol can displace content, why business forums are now high-risk scenarios for reputation, and what are the keys to anticipating and controlling the next media milestone.