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Liid Comunicación y Creatividad

Between income and cost of living

Between what we earned and what we spent, the conversation began.

The increase in the minimum wage did not just move numbers: it sparked emotions, doubts, and debates on social media, in the media, and in public conversations. LiidScope #18 explores how the cost of living became the focus of digital discourse, who set the tone for the debate, and why people's pockets ended up being the real protagonist.

An analysis that goes beyond the data and reveals how the country's economic perception is constructed.

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