What began as a symbolic gesture—a “rain of shoes” in the stadium—ended up becoming a national debate about protest, order, and reputation. The episode not only interrupted a game: it exposed the distance between fans and managers, the fragility of protocols, and the power of a viral image to transform the agenda.

In this LiidScope, we analyze how the conversation unfolded on social media and in the press, which actors shaped the narrative, and what lessons can be learned for organizations facing crises in highly visible and volatile environments.

More than 6,000 mentions and a narrative that oscillated between empathy and chaos show that, in the digital age, silence and slowness are not an option. Immediate, empathetic, and credible management determines whether an episode remains a stain or becomes a learning opportunity.

Discover in our report how a symbol shifted the scoreboard and what it means for communication, reputation, and coexistence in Colombian sports.